These are the 8 most important swimwear trends of the year
Bucket up, baby, swimsuit season is almost upon us. Because we’ve stocked up on sunscreen and are ready to hit the beach, we took it upon ourselves to peek into the browsing history of our more than 120 million international users to find out what this year’s must-have swimwear trends look like. From cut-outs and asymmetrical lines to gingham and colour-block patterns, these are the eight most important swimwear trends of 2023, according to you.
Swimwear trend #1: Brown bikinis
Anything but boring, this season’s brown bikinis are turning into the ultimate hot girl summer must-have with styles from Abysse, JADE Swim, and Matteau flying off the virtual shelves. Bikinis in shades of brown have seen an increase of +113{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249} in clicks on Stylight, compared to 2022.
Swimwear trend #2: Retro prints
Another swimwear trend to shop this summer: retro prints. To get the throwback look, think ’70s-inspired paisley or Versace circa the ’90s. On Stylight, this trend has seen an increase in clicks of over 1,000{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249}, compared to the previous year.
Swimwear trend #3: Gingham prints
The gingham print reminiscent of our girlhoods is back and chicer than ever. Don’t just take our word for it; clicks on gingham-printed swimwear have shot up by +132{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249} on Stylight since January.
Swimwear trend #4: Colour-block swimwear
Just like retro-inspired swimsuits, the colour-block category has seen an increase in clicks of over 1,000{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249} on Stylight. Shop the style from Solid & Striped, Mara Hoffman, and Oséree.
Swimwear trend #5: Asymmetrical swimwear
A unique twist to the classic swimsuit: asymmetrical cuts. Clicks on the cool-girl swimwear style have risen by +230{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249} since the start of the year.
Swimwear trend #6: Basic swimwear
In regards to this year’s swimwear trends, basic doesn’t always mean boring. No-fuss, no-frill classically cut swimsuits are popping up everywhere this season with a +316{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249} increase in clicks compared to last year.
Swimwear trend #7: Underwire swimsuits
Beloved by our well-endowed sisters, swimsuits featuring built-in underwire support are a major must-shop this summer. Flattering for every figure, the style has seen a click increase of +68{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249} compared to last year.
Swimwear trend #8: Swimsuits with cut-outs
It’s not all straightforward style for the summer. According to Stylight data, swimwear with cut-outs along the back, sides, and front, have seen a click increase of +182{b06e3682b917b29464e2f0d166d29ed4c87a55e5e163dc5554e142c26b054249} since the start of the year.
